Can climate communication overcome the bad news problem?

Climate change is real and is widely perceived as the most serious threat to the world’s future. Climate change needs to be reported, made visible and discussed to drive and inspire us to taking action. But how can we talk about such an alarming subject, that seems to be growing steadily worse, without the “bad news syndrome” – people walking away because the news is simply too depressing – kicking in? Can we address the severity of the crisis while remaining hopeful about the future?  Can we increase the public’s interest and appetite for climate news, while overcoming misinformation?

Vattenfall is bringing together media, scientists, NGOs, and representatives from politics and business to share and discuss their insights into these issues. Join Vattenfall for a special interactive hybrid event that will be broadcast from Brussels’ historical Bibliothèque Solvay on Tuesday 24 September 2024.

Agenda

09.00 – 09.30: Registration & coffee

09.30 – 09.45: Introduction by Åsa Jamal, VP Communication, Vattenfall

09.45 – 11.15: Session 1 – Can we be balanced about climate change?

11.45 – 13.15: Session 2 – Can we grow the publics for climate change news?

14.15 –15.45: Session 3 – Whose facts matter in the climate change story?

15.45 – 16.15: Collective session & wrap-up

16.15 – 17.00: Networking

More info, including online registration: Climate communication event – Vattenfall
On site registration: https://webapp.spotme.com/login/vattenfall/summit-brussels-2024-can-climate-news-overcome-the-bad-news-problem